A social media audit is an excellent tool for understanding your social media performance and presence. It is paramount for businesses to allocate some time regularly to examine everything they have been doing in your social channels. If possible, perform audits weekly or at least monthly. Major networks provide insights and analytics that give you a clear picture of your online world.
Areas of Focus
You can perform a comprehensive social media audit in 30 minutes, covering significant areas like evaluating digital buzz, reviewing content performance, checking the workflow health, and social media inventory. The audit should look closely into your audience, activities, financial investments, and results in every social media platform.
Ensure that you invest in an expert like NetbaseQuid to access revolutionary technologies and tools to aid your auditing processes. The company offers its clients services to boost your marketing campaigns and engagement. These services include audience analysis, SWOT analysis, report analysis and recommendations, and competitor analysis. The costs of performing a social media audit vary depending on the number of platforms, the frequency, and if you will require additional follow up.
Reasons to Do a Social Media Audit
Before spending company resources on an audit, it is essential to determine why you need one. The exercise offers excellent benefits, but it needs to be done with a purpose. Here are some of the compelling reasons.
Social media is a vast field with many moving parts, which can be quite overwhelming to monitor and make social media beneficial to your business and customers. An audit is essential, especially for companies with multiple platforms and those new to social media. Before buying into what vendors are offering, make sure you do your due diligence to ensure you get the desired results.
Gauge your Performance
Performing an audit of your social media campaigns and activities helps you to determine what you are doing correctly and uncover any mistakes or low performing posts and strategies. The information enables you to direct your resources to high performing projects and channels, make the necessary changes to correct any mistakes, and boost your online presence.
Conversions rates tell you that you either succeeded or failed in getting your audience to do what you wanted.
Lack or minimal conversation rates can be frustrating to business owners, especially if you do not know what you did wrong. Social media audit shows the areas that require improvement and help you find a way to increase appointments, leads, and engagement and reach more consumers.
Learn How to Compete
Competition can be scary but beneficial because it compels you to strive harder to achieve business goals. Performing an audit uncovers vital information concerning your competition, including strengths and weaknesses, and areas to focus on to outperform your competitors.
To Vet Social Media Candidates
Finding the right individuals to form your social media team can be a tedious and complicated exercise. You will need to compare various options, analyze their scope, and narrow down the choices to find the best candidates. An audit helps you to discover gaps in your social media strategies and hire someone with the expertise to fill the gaps.
Find Answers to Questions
Your social media manager will not have answers to every question. However, that should not worry you much because a social media audit offers the needed information on various aspects, including keeping tabs of your competitors, ways to attain your business goals, and leveraging your digital marketing campaigns.
It is essential to allocate enough time and develop comprehensive documentation when performing an audit. Once the exercise is complete, make sure you generate a report, share the finding with your team, and discuss the way forward together.